Branding identity, by Sixto-Juan Zavala, for Mexic-Arte Museum’s Taste of Mexico festival to celebrate and highlight Mexican cuisine’s cultural influence.
The Taste of Mexico festival used to be a large fund-raising event for Mexic-Arte Museum but had been halted and replaced by the Museum’s Gala in 2009. In 2015 the event was resurrected and I had the opportunity to rebrand it. There was an existing tradition where each year a new custom plate commemorating that year’s Taste of Mexico was made in Hidalgo and gifted to all participants and sponsors. They have been collected and proudly displayed as a badge of honor in several restaurants throughout Austin. These plates and the art form of Mexican pottery and hand-painted talavera was a major inspirational influence on the rebrand of the event. – Sixto-Juan Zavala