Graphéine’s branding work for The French National Research Institute for Sustainable Development.
The logo is based on the growing composition of the letters “IRD” which refers directly to the idea of development. The word seems to complete the drawing of the circle, as if to fill the missing part of the world. The idea of progression appears in the open tracing of the circle as a loading process, an evolution towards progress. Later on in the graphic chart, the logo is positioned in between North and South, illustrating the idea of “sharing science”, and allowing to value the incredible iconographic background of the IRD. The whole project is accompanied with the baseline “Sharing science – Progressing humanity”. – Graphéine