Design Resource and Inspiration

Graphéine’s branding work for  The French National Research Institute for Sustainable Development.

IRD Branding

The logo is based on the growing composition of the letters “IRD” which refers directly to the idea of development. The word seems to complete the drawing of the circle, as if to fill the missing part of the world. The idea of progression appears in the open tracing of the circle as a loading process, an evolution towards progress. Later on in the graphic chart, the logo is positioned in between North and South, illustrating the idea of “sharing science”, and allowing to value the incredible iconographic background of the IRD. The whole project is accompanied with the baseline “Sharing science – Progressing humanity”. – Graphéine

IRD Logo Logo 2 Logo 3 Logo 4 Mockup Branding mockup Logo Application Branding Application Branding Application Branding Application Brandign Application Branding Application

Graphic Designer and founder of 302 Design.

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Branding – Daimler Financial Service

Paperlux’s branding project for Daimler Financial Service’s event called “A Journey Through Time.”

Graphic Designer and founder of 302 Design.

Branding – Q-Link

Branding project by Rudmer van Hulzen, Netherland-based designer, for a new public transport bus system.

Graphic Designer and founder of 302 Design.